It has been some time since I first noticed the “It Gets Better” campaign to tell harassed gay young people that it really does get better. Now Google’s latest advert for their browser Chrome makes little reference to the speed, flexibility and ease of use (probably because you knew that anyway) and points insted to what web-based movements can do. This is a great example of that. The tools we use are secondary to the work we achieve with them. Sometimes a tool (browser, video editing suite, camera lens) can make that a little easier but it is not the tool which matters, but the creativity which we employ to produce art, theology or worship. Forming community and building up networks strikes me as the key point of the social networks, not “how fast is my browser”. Well done, Google.