If you can’t quite decide one what picture you want on the big banner across your facebook group, then the animated banner is for you. Personal pages (or at least mine) will only accept still images (no video, no animated gifs) . However, it is supported for companies and other interest FB pages, it means that a bit of film can be easily incorporated into Fan Pages and it can be made very simply.
I will use Sony Vegas Pro, but many other tools are available, some for free.
You will need to create an MP4 Video of a specialist custom size: 820 x 462 pixels (w x h)
- Under File / Properties I created a new template of the size (820×462) I wanted. As most of these are still images, I could set the frame rate quite low, 15fps but if you are using a video clip, you might have to stay in the 24/25fps range.
- You can import your images, and lay them out around this long yet short canvas. If you want to fill the frame rather than leave lots of black border, then there will be cropping and zooming involved. Once I had an 820×462 pixel zoom window, I set it as a preset so I could quickly reuse it.
- Make the video between 20 and 50 secs in length
- When ready, do FILE / RENDER AS… and create a new output template in the new size 820×462. I usually set this template to render just video, not audio as it will be silent on FB anyway.
You can then upload your video to the banner on your FB Group page. Note: FB will then render it in their own system so this bit takes ages. In fact, I wrote this whole post in the 10+ mins it took to rerender it into an FB format. However, when uploaded you will then have an animated banner of video/images at the top of your Facebook Business or Fan Page.