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A no-Loyalty Card

Posted on March 11, 2009 By spr 2 Comments on A no-Loyalty Card

ukpromoMany of you will know of my serious coffee addiction. It’s almost up there with the French writer Balzac who apparantly used to drink 30 espressos a day and died of heart failure as a result.

I have both Costa’s and Starbuck’s cards, and kind friends often send me top-ups as gifts (it’s such a lovely gesture, I have to say), but it always annoys me that you don’t actually get any benefit from pre-paying on one of these coffee cards.

Wouldn’t it be nice if we could get 5% or 10% off our Doppio? One cup in ten for free? A free biscotti or a muffin for – get this – giving Costas and Startbucks my money in advance! How stupid am I being? It’s like banking with Costa’s, except my withdrawls can only be in the form of caffeine (although that’s not a bad rate of exchange)

How do we campaign in this day and age: we start a Facebook Group, and maybe we’ll see if it’s just me or not.

addictions

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Comments (2) on “A no-Loyalty Card”

  1. Doug says:
    March 27, 2009 at 3:40 pm

    It might be a trial but up in Scotland we have the Coffee Club Card. http://www.costa.co.uk/card/index.aspx

    Earn points when you buy coffee or food in store at Costa. Use your points to get FREE Costa coffee. And get special offer emails direct to your inbox

    Reply
  2. Doug says:
    March 27, 2009 at 3:40 pm

    It might be a trial but up in Scotland we have the Coffee Club Card. http://www.costa.co.uk/card/index.aspx

    Earn points when you buy coffee or food in store at Costa. Use your points to get FREE Costa coffee. And get special offer emails direct to your inbox

    Reply

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